Marketing for small businesses
A range of services to help get your business noticed, both online and in the real world!
Organic Search Engine Optimisation (SEO)
Local SEO/ Google Business Page Optimisation
Pay Per Click (PPC) aka Adwords
Social Media Content Creation and Ads
Logo Design, Graphic Design, Video, Printed Materials
Marketing Review, Strategy, Consultancy
Marketing options explained …
SEO (Search Engine Optimisation)
SEO (search engine optimisation) relates to getting your website to rank highly in the normal search engine results (SERPs).
There are lots of different tactics, including technical stuff that needs to be done on the website, content building and optimisation, and trying to get links from other reputable websites back to your website.
With SEO, it takes time to build up and it’s heavy on action at the earlier stages… it’s something of a deferred gratification tactic. But once you’re ranking well, you’ll be sitting pretty, and getting hits on your website for little to no cost.
Local SEO / Google Business Page
If you serve customers within a defined, small-ish geographical area, working on your local SEO is right up there in terms of where to put your marketing money.
A significant part of Local SEO is developing your Google Business Page/ Google Maps listing (and Bing equivalent), and your online reviews.
Your Google Business Page itself is free. Making the most of it? Well there’s a lot you can do yourself, and we’re happy to show you what, how and why. Or you may want to hand it over to us to fully optimise its potential.
PPC (Pay Per Click) / Adwords
PPC (Pay Per Click) is using Google Adwords or Microsoft Ads (Bing) to advertise your site at the top of the search results as a ‘sponsored’ listing.
You can turn it on and off as you want, and you pay each time someone clicks on your website link.
It’s really effective for getting quality traffic and buyers to your website quickly. However it is also very easy to burn through money with little to show for it if you don’t have an expert who knows exactly what they are doing.
Fortunately our expert PPC partner knows exactly how to use your Adwords budget wisely, and make sure you’re getting a healthy return on investment.
Social Media
There aren’t many businesses who don’t have some kind of social media presence (or at least should have), but it can be one of those things that gets pushed to the bottom of the list of things to do for busy business owners.
If that sounds like you, have no fear, because we partner with a team of social media afficionados who would love nothing better than to get your brand into the spotlight.
Whether it’s Facebook, LinkedIn, Instagram, Tik Tok, or the social media platform formerly known as Twitter, they have some great and cost effective packages for both content creation and running paid Ads.
Logos, Graphic Design, Print and Video
Do you need a new logo? Looking for a company rebrand? Getting fed up trying to create graphics and videos for your social media posts?
Our graphic designer David loves all that stuff – super creative, and super keen to work on your branding, logo, and video / digital graphics projects.
And when you need to re-immerse yourself back into the physical world, he also designs printed flyers, brochures, business cards, signage and letterheads.
Marketing Review, Strategy, Training and Consultancy
Each business is different, and needs different tactics to get out there in front of customers and shine. And a lot of what you can do is going to depend on what time, money and other resources you have to hand.
We can take a look at what you’re doing already, (or what you’re planning to do), review how its performing, help you make sense of what should be a priority moving forward, and come up with a strategy around where you should be putting your time and money.
You may also be interested in …
Web Design Services
Hosting & Website Care
